SmartIDEAS™ Communities harness social media tools and allow sponsors to maintain a direct and ongoing dialogue with consumers through private Market Research Online Communities (MROC). By creating relationships with members, sharing ideas, listening to feedback on specific business question and monitoring member’s discussions on emerging hot topics, sponsors get robust consumer insights on product, brand and category relationships.

Our Communities offer private, secure access to screened and verified members, which provide sponsors the flexibility to share proprietary information and to get feedback on ideas before they are launched.

These Communities are managed by dedicated social media specialists in our Social Research Group (SRG). SRG is a dedicated group that has expertise in engagement of members through an array of qualitative techniques, Web 2.0 tools, Community-Building tools and Depth-Building tools. SRG’s proprietary five-step platform provides a clear structure to the overall engagement, analysis and reporting of Communities providing actionable results against key business questions.

BRI Experience

Private, topical and/or branded Communities ranging in scope of 100 to 600 members
Development and management of panels ranging in scope of 600 to 60,000 panelists
Variety of cross-sector industries including consumer packaged goods, apparel, healthcare and retail
Engagement of both consumers and B2B industry specialists
Development and implementation of over 300 engagement activities
Proprietary Community-Building and Depth-Building tools

Sponsor Feedback
Here is what some of our current clients are saying about their SmartIDEAS™ Community experiences:

“We know more about our new product offering as a result of the feedback we have received in six months from our Community than we learned with two and a half years of traditional research for our last product launch.”
– Sr. Director, MRD / Major Consumer Packaged Goods Company

“The Community has helped to create a more consumer-focused organization. Merrell is also a lot more effective in social media practices based on learnings from our Community.”
– Craig, V.P. Outdoor Group / Major Footwear and Apparel Company