Don’t miss two of our Utility experts, Joe Ottaviani and Jim Jackson-Adams at this Spring’s Utility Market Research Summit. Jim Jackson-Adams will be participating in an industry panel to provide Utilities with valuable insights on future marketing research trends.
Reggie Pasterczyk - Senior Vice President at Bellomy Research and Cheryl Bruner - Director of Customer Service & Marketing at LG&E/KU Energy will be co-presenting “Understanding the Customer Experience – Things We Wouldn’t Know Without Research” at this year’s event.
Winston-Salem, October 2, 2012 – Bellomy Research, a national marketing research consultancy, which specializes in understanding and enhancing customer relationships, today announced that Andrea Durning is joining the company. Andrea will serve as Vice President of Shopper Insights. Andrea will report directly to Bellomy Research CEO, John Sessions.
Andrea brings a compelling blend of experience across a broad range of industries and disciplines to Bellomy Research. Previously, Andrea worked on the behalf of Smart Revenue, delivering pragmatic Shopper Insights to Fortune®1000 manufacturers and retailers. Her diverse experience also includes senior business development roles at SPSS and AOL/Time Warner focusing on online sampling approaches. Following university, she served as a Senior Survey Methodologist at Statistics Canada, where she designed and executed complex social and economic surveys and analyses. Andrea holds a Bachelor of Science degree in Statistics from Dalhousie University – Halifax, Nova Scotia, Canada.
“Andrea understands how to connect the dots between Shopper Insights and marketplace implementation for both manufacturers and retailers,” declares Sessions. “Her consumer-centered approach to the Path to Purchase assures the research will be utilized at all levels of a client’s organization.”
“Bellomy Research’s further investment in Shopper Insights is indicative of the transformation occurring within the industry,” says Durning. “The Bellomy opportunity is exciting, because of their steadfast client relationships and commitment to arming their people with the latest research tools and technologies.”
Find Bellomy Research Representatives at the following events this Fall:
Winston-Salem, September 11, 2012 – Bellomy Research, a national marketing research consultancy, which specializes in understanding and enhancing customer relationships, today announced that Kaye Young will join Bellomy’s management team. Kaye will serve as Senior Vice President of Retail & Category Leadership. Young will report directly to Bellomy Research CEO, John Sessions.
Young brings a wealth of shopper marketing and retail experience to Bellomy Research. Most recently, Young headed up Smart Revenue Inc.’s Category Management practice serving Fortune®1000 manufacturers and retailers across North America. Prior to Smart Revenue, Young managed her own shopper marketing consultancy and held senior management positions at Kantar Retail and TNS. Young holds a Bachelor’s of Business Administration degree from the University of Arkansas at Little Rock.
“Kaye excels at listening to manufacturers and retailers, then applying sophisticated research techniques and processes to solve their most difficult shopper marketing challenges,” says Sessions. “Shopper Insights is a rapidly growing specialization and our clients demand actionable and measureable approaches. I am excited to witness how Kaye leverages Bellomy’s core competencies of knowledge, science, and technology to solve our clients’ complex business problems. “
“Bellomy Research’s seasoned management team and longstanding, diverse client roster make it the perfect fit,” says Young. “Moreover, Bellomy Research’s technology and advanced analytics platforms will perfectly complement my qualitative and quantitative competencies in Shopper Insights and Category Management.”
Bellomy Research will again sponsor the 12th Annual Shopper Insights In Action Conference in Chicago, Il July 18-20th. This years’ conference will feature 16 keynote speakers including authors and industry leaders from Coca-Cola, Wal-Mart, Facebook, Target, and the Oakland A’s. Stop by Bellomy’s booth to learn more about our new Shop ‘N Share mobile research, Pulse Survey, and Video Ethnography capabilities.
Bellomy guests receive a 25% discount off the standard rate. Please mention priority code SHOP12BELLOMY when you register at: www.ShopperInsightsEvent.com
Eric Cott of the Options Industry Council, an organization created to educate investors and their financial advisors about the benefits and risks of exchange-traded equity options, presented research that suggests that Advisors who use options have larger books of business and tend to be more experienced than advisors that do not use options. He was joined by Margaret Rorick, Vice President of Financial Research for Bellomy Research, whom Cott commissioned for a comprehensive study of how advisors use options, and their contribution to client recruitment and retention. Read Article
As part of Bellomy’s ongoing relationship with the Association of Home Appliance Manufactures (AHAM) and many of its members, Carol Hefner, VP of Client Services at Bellomy, presented key insights from a recent Home Appliance Study and participated in a panel discussion with industry experts on HOME ECONOMICS: PERSPECTIVES ON TRENDS, PURCHASE AND DESIGN.
AHAM President Joe McGuire moderated the discussion and topics included:
• Homebuilding in the “new normal”
• Consumer purchase decisions, how they shop and the impact of the economy
• The future of appliance design
AHAM is the U.S. based trade association of the home appliance manufacturing industry. Its members include the manufacturers of “major,” “portable,” and “floor care” home appliances and the companies who supply and service these manufacturers.
Bellomy Research, Inc will attend and sponsor Chartwell’s Utility Market Research Summit, February 23-24 in Atlanta, GA. The gathering of utility industry market research professionals will focus on building and strengthening customer relationships and the role market research plays in that process.
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