BRI uses our own proprietary SmartIDEAS software to create and host online surveys, and to access and manage sample. SmartIDEAS gives us exceptional quality control capabilities, and the ability to manage sample and easily access sample from any source.

The SmartIDEAS web interviewing system enables us to easily create sophisticated surveys to meet precise research needs, field the survey, and report the results in real time. SmartIDEAS web interviewing capabilities include:

All standard question types (single and multi-select, short text, essay open-end, e-mail address, numeric, horizontal rating, grids)
Advanced question types (allocation, ranking, multi-dimensional grids, query string, etc.) as well as support for image, audio, and video objects
Complete multi-level "Skip To" and "Skip From" support
Scripting language for advanced skipping logic control
Answer choice randomization with anchors
Question and question group randomization
Complete piping support (answer-to-question, question-to-question)
Multi-level quota management
Customizable format with header-footer support and page by page templates
Complete control over presentation including embedded images, background colors, and font control

SmartIDEAS also gives us exceptional capabilities to custom design any online questionnaire format you need. Possibilities include:

Page flip through printed material
Use a visual card sort for choice exercises
Rotate images, and provide close-ups and/or drop-down
boxes on graphics
Highlight ‘best’ or ‘worst’ rated portions of a graphic
Audio or video streaming
Include perceptual maps in a questionnaire