Bellomy Research Science

Extensive experience solving marketing problems sets our Marketing Science group apart. We provide advanced analytics and creative problem solving to empower business strategy and marketing decisions.

Bellomy’s research practitioners employ the full range of advanced analytics to support our Knowledge Teams. Together, we address your business issues. One size does not fit all, so we offer customized solutions often requiring a combination of analytics. There are no black box methodologies at Bellomy. We prefer to let you see behind the curtain as much or as little as you like. We provide customized and creative business solutions in all aspects of the marketing process and at any point in the product or brand lifecycle. For example:

Conceptualization

• Concept Development/Screening/Evaluation
• Concept Optimization
• Feature/Benefit Optimization, Bundling Analysis
• Take Rate Analysis
• Positioning Research

Product Research

• Product Development/Guidance Research
• Product Optimization
• Product Line Optimization
• Product Demand Modeling/Simulation
• Product Performance Tracking
• Test Market Tracking

Market Evaluation

• Category Assessment, Perceptual Mapping
• Market Structure/Segmentation

Customer Satisfaction and Loyalty Research with BRI’s Five Step Process

• Loyalty and Satisfication Index
• Key Driver Analysis
• Loyalty Segmentation
• Differential Key Driver Analysis
• Structural Modeling

Pricing Research

• Van Westendorp
• Price Cascading
• Discrete Choice

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