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Ed Hardman, VP of Marketing Sciences
International Experience. Exceptional
analytic insights.
As a respected strategic business
analyst with twenty-five years of
domestic and international experience,
Ed has provided senior business leaders
in the US and major markets worldwide
with his powerful insights.
From performance measurement and
management processes, reality-based
strategic planning and specialized
business analysis to decision support,
Ed makes it his business to solve his
clients' most pressing business issues.
His knowledge, experience and dedication
to marketing sciences are complemented
by his vast industry background. Ed has
been able to shed light on challenges
that have stumped his contemporaries. He
is a rare talent and truly provides
clients with unparalleled service.
He brings a rich background from both
the client and supplier sides of
business as well as providing an
international perspective through
working with such clients as Proctor and
Gamble and RJR.
Ever the consummate professional, Ed is
an engaging individual. With a quiet
confidence, he makes everyone very
comfortable in virtually all
interactions. On that rare occasion when
Ed is not at the office, he can most
likely be found pursuing his true
passion, boating at the lake.

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Jim Harper, Senior Manager - Marketing Sciences
Seasoned research scientist who
simply gets it and delivers supreme
analytics.
Jim’s tenure in the marketing research
industry is self evident in every
situation. His is the type of experience
that offers true value from a marketing
research perspective. Combine over
a decade of research experience, the
last five as a Senior Marketing Specialist
(Marketing Research) at SAS Institute,
with a Masters of Marketing Research
degree from the University of Georgia,
and one gains a very quick appreciation
for the skill set that Jim has to offer.
Whether it’s developing a study design
or conducting in-depth analytics, Jim is
able to consider every aspect of
marketing research from a global
perspective. He has the innate
ability to understand the intricacies of
every element and to keep the entire
picture in mind when applying marketing
sciences to the process. Jim’s
interpersonal skills simply elevate his
game to another level. He talks to
people at their level and can make the
complicated appear simple. Those
who have had the pleasure of working
with him universally appreciate his
skills, approach, personality and the
value of his experience.
Jim is a unique character who strives
for balance in all aspects of life.
In addition to his southern charm, he
brandishes a lightning wit and a sense
of irony. When he is not
considering a research methodology or
analysis, he can be found on the
sidelines of a local soccer field
coaching, managing or simply cheering on
youth soccer.

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