Ed Hardman, VP of Marketing Sciences

International Experience. Exceptional analytic insights.
 
As a respected strategic business analyst with twenty-five years of domestic and international experience, Ed has provided senior business leaders in the US and major markets worldwide with his powerful insights.
 
From performance measurement and management processes, reality-based strategic planning and specialized business analysis to decision support, Ed makes it his business to solve his clients' most pressing business issues.
 
His knowledge, experience and dedication to marketing sciences are complemented by his vast industry background. Ed has been able to shed light on challenges that have stumped his contemporaries. He is a rare talent and truly provides clients with unparalleled service.  He brings a rich background from both the client and supplier sides of business as well as providing an international perspective through working with such clients as Proctor and Gamble and RJR.
 
Ever the consummate professional, Ed is an engaging individual. With a quiet confidence, he makes everyone very comfortable in virtually all interactions. On that rare occasion when Ed is not at the office, he can most likely be found pursuing his true passion, boating at the lake.




Jim Harper, Senior Manager - Marketing Sciences

Seasoned research scientist who simply gets it and delivers supreme analytics.
 
Jim’s tenure in the marketing research industry is self evident in every situation. His is the type of experience that offers true value from a marketing research perspective.  Combine over a decade of research experience, the last five as a Senior Marketing Specialist (Marketing Research) at SAS Institute, with a Masters of Marketing Research degree from the University of Georgia, and one gains a very quick appreciation for the skill set that Jim has to offer.
 
Whether it’s developing a study design or conducting in-depth analytics, Jim is able to consider every aspect of marketing research from a global perspective.  He has the innate ability to understand the intricacies of every element and to keep the entire picture in mind when applying marketing sciences to the process. Jim’s interpersonal skills simply elevate his game to another level.  He talks to people at their level and can make the complicated appear simple.  Those who have had the pleasure of working with him universally appreciate his skills, approach, personality and the value of his experience.
 
Jim is a unique character who strives for balance in all aspects of life.  In addition to his southern charm, he brandishes a lightning wit and a sense of irony.  When he is not considering a research methodology or analysis, he can be found on the sidelines of a local soccer field coaching, managing or simply cheering on youth soccer.