Product Innovation

Screening and Optimizing Product Concepts

Identify compelling product concepts and then optimize them to uncover attribute combinations and messages that maximize profits and achieve sustainable market differentiation. Bellomy Research uses an advanced, creative approach to product innovation that blends advanced knowledge, science and technology into a custom research solution.

We can help you deliver products and services to your customers based on industry knowledge, strong analytics and enabling technology. Our consultative approach to product development allows you to evaluate prospective customers’ acceptance of, and satisfaction with, proposed product concepts:

How are a variety of product prototypes received by potential customers and which concepts should I pursue
How do I optimize the best product concepts
What should I name my product/service so that it fits with with my brand image and communicates the appropriate attributes that are relevant and impactful to my customers
Where does the price point need to be and what are the tradeoffs for higher or lower pricing
What is the optimum set of features/benefits that will make my product/service the most attractive
What is the market potential

For over 30 years, experienced Bellomy research professionals have been providing research and consulting services to Fortune 500 companies in a variety of sectors including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel/textiles, utilities, healthcare, pharmaceutical, insurance and home improvement.

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