Social Media Management

Social media management is about building relationships through online conversations and sharing of information. Building these relationships means building trust and, today, building trust with customers is more important than ever. If you simply focus on creating a Facebook page or a Twitter account, you’ll most likely be disappointed with the results. Social media management is a very strategic process that utilizes tools to accomplish specific corporate objectives while helping to turn mildly interested consumers into brand advocates and customers.

Bellomy’s social media specialists in our Social Research Group (SRG) harness social media tools that allow companies to maintain a direct and ongoing dialogue with consumers through numerous channels. Our SRG team can guide you on the path of interacting with social networks and mining these networks for consumer insights. By creating relationships with consumers, sharing ideas, listening to feedback on specific business questions and monitoring consumer’s discussions on emerging hot topics, companies can get robust consumer insights on product, brand and category relationships.

Whether you are ready to launch a private Marketing Research Online Community (MROC) of your own, blaze the path with an explosive social media marketing plan or just want to dip your toe in the social media waters, our SRG team has the expertise and tools to guide you.

Market Research Online Community (MROC) Management: Bellomy can help you design, build, host and maintain a SmartIDEAS Community that provides you a structured platform to maintain a direct and ongoing dialogue with your consumers. These Communities are used to gather robust insights and also to create and leverage consumer relationships for marketing.

Bellomy has a proprietary five-step Community process that provides a clear structure to the overall engagement, analysis and reporting. This process ensures we get actionable results against key business questions. Our SRG team is skilled in probing for insights and turning up nuggets of information that provide actionable results through an array of qualitative techniques and Web 2.0 tools. We have developed and implemented over 300 engagement activities and created Community Building and Depth Building tools to ensure we maintain member engagement.

Additionally, by partnering with Bellomy’s SRG team, we can help guide you to use MROCs in the most cost-effective way possible. Because multiple tools can be used within the Community, efficiencies can be created by utilizing the MROC platform and several steps in the research process may be minimized or eliminated altogether.

“We know more about our new product offering as a result of the feedback we have received in six months from our Community than we learned with two and a half years of traditional research for our last product launch.”
– Sr. Director, MRD / Major Consumer Packaged Goods Company

Bellomy has built topical and branded Communities for a variety of cross-sector industries including consumer packaged goods, apparel, healthcare and retail.

“The Community has helped to create a more consumer-focused organization. Merrell is also a lot more effective in social media practices based on learnings from our Community.”
-Craig / V.P. Outdoor Group Merrell Footwear and Apparel

Sentiment Analysis: Discover what is already being said about your brand, who is saying it and overall consumer perceptions. Using propriety software BRI will comb the web, social network sites, blogs and micro-blogs to identify your brand sentiment.

Marketing Strategy: Utilizing findings from our sentiment analysis, Bellomy will work with your internal teams to help derive the appropriate social media strategies. These strategies will address real business problems and together create a plan for implementation. With over 200 social networking sites, companies should not jump into social media without a clearly identified corporate strategy and expect measurable results.

Content Creation: Dedicated individuals from the Bellomy team will work with your PR, Marketing and Research teams to build brand consistency through all channels. Content creators will develop highly original content to maximize audience engagement.

Social Media Management: Dedicated Bellomy team members will respond to all conversations in which your social media campaigns are located. It is necessary to have real conversations in real time while reacting to those conversations transparently. Social Media Managers are responsible for promoting your brand, generating positive buzz, deflecting negative sentiment and helping to create loyalists and advocates.

Customer Service Representation: Resolving service issues through social media channels via direct company response and crowd-sourcing alternatives is imperative. Serving as an external arm to your customer service team, BRI can assist and manage social media customer service efforts. These services will help expedite issue resolution with quality and integrity while elevating customer satisfaction through flexible support options.



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