Segmentation: Efficiency vs. Effectiveness

Market segmentation can be one of the best investments a company makes, as it sets the strategic foundation for approaching the market. In recent years, advances in analytics and computing power have made doing segmentation easier and more efficient. This is both good news and bad.

read more

Three Keys to Unlocking Effective Segmentation

Sometimes, business stakeholders assume they know what the customer wants, speaking on her behalf, and avoid this step. However, segmentation studies are too important to be built on assumption. Assumptions are a lot like quicksand: innocuous to look at but deadly to step into.

read more

Infuse Your Online Insight Communities with Purpose

At Bellomy, it seems we’re in constant client discussions regarding online insight communities. In these conversations, many clients have expressed concerns regarding the best way to build a community. These concerns tend to fall into two categories: uncertainty and disillusionment.

read more

A Marketing Research Client Bill of Rights

Recent research has shown that 57% of a typical client purchase decision is made before talking with a supplier. So, what should be considered in the final steps before you select the right market research partner? Many on the Bellomy team have spent considerable time as both a “Client” and a “Supplier” researcher

read more