COVID-19 segments: Where are they now?
As we continue to weather this pandemic and watch the world slowly reopen around us, we’ve kept a close eye on how consumer attitudes and behaviors continue to shift.
For about three years, I have met five friends for breakfast before work each Tuesday. The last seven weeks, however, we were forced to abandon the in-person greasy spoon meetup for virtual Zoom-and-eggs gatherings.
Measuring customer experience has always been a top priority for businesses. For decades, surveys have been a tried and true way for receiving feedback for services and products. Early forms of customer satisfaction surveys suffered from their length.
As a usability testing moderator, you have a responsibility to your stakeholders to observe participant behavior and collect verbal feedback. But moderators also have a responsibility for managing the participant's experience and comfort during the session.