- What are the true capabilities and limitations of AI in market research? Matt Gullet explores how the fusion of AI and traditional techniques can drive high-quality insights and maintain trustworthiness.
Integrating qualitative and quantitative data analysis with Bellomy AI Analytics for Text
Discover the groundbreaking capabilities of Bellomy AI Analytics for Text, revolutionizing market research by enabling deep, simultaneous analysis of qualitative and quantitative data to uncover comprehensive customer insights.How Bellomy’s AI analytics tool keeps data safe and secure
Security is in the Bellomy DNA, and we already had a strong foundation and were well-positioned to respond when AI sprang onto the scene. We've adopted proprietary measures that ensure no personal data ever leaves our ecosystem.Bellomy sets temperature for AI's "creative freedom"
In our conversations with market research professionals, the issue of AI bias and misinformation comes up frequently. At Bellomy, we’ve created controls around our AI to limit both potential threats.
Bellomy text analytics tool with AI-driven topic modeling revolutionizes data insights
As the field of AI in market research evolves, one common criticism has been the limited ability of current text analytics tools to assign customized topics for specific datasets. Instead, they use traditional methods of analysis that involve keyword matching or word-based evaluation techniques.
The hidden challenges of quality market research
Discovering truth through quality market research is not simple, and navigational mistakes can be costly. Unseen complexities lurk beneath the surface, resistant to our impressive arsenal of tools and methodologies.
Questions to consider around AI and market research
Matthew Gullett, Bellomy’s SVP of Insights Technology and a driving force behind Bellomy AI Analytics, has thoughts about the future of market research in a world with AI.
Ask the advisors: Is tax-loss harvesting common practice?
Though not a novel concept, tax-loss harvesting has received increased public attention over the past few years. Are financial advisors throughout the industry capitalizing on this practice, or does the complexity prevent them from incorporating it into investment strategies?Using regression analysis to understand what drives customer satisfaction
Net Promoter Score® is a tried and true metric for quantifying customer loyalty, but understanding what drives customer loyalty is often the more impactful insight.