How to choose the right text analytics software
What’s the difference between spending hours reading through a hodgepodge of written responses and having actionable insights at your fingertips? A quality text analytics software.
The typical market research study includes large sample sizes and lots of data points. A quantitative focus like this has its place, but usually not in usability testing.
Although there's a fundamental difference between social monitoring and social listening, the terms are often used interchangeably. I'm even guilty of it myself.
Social listening is a powerful solution for brands who want to connect with their consumers, but it's not perfect for every situation. There are several advantages and disadvantages to consider before determining whether it's the right fit for your organization's strategy.